It is fair to say that 2020 has brought about a significant shift
in many things, business models included. But how has it changed B2B sales
specifically? Well, it seems that all signs point to the importance of at least
some digitization of the B2B process going forward into the new decade. A
mixture of more traditional sales strategies mixed with a growing interest in
B2B buyers for digital marketing has become the norm for B2B sales. You may be
aware that a 2015 article gained a lot of traction in the B2B sales community
for its fairly alarming headline that read “Death of a B2B Salesman”. The
article predicted, among other things, that by 2020 B2B salesmen would be
largely obsolete. Their reasoning seemed to be that, by 2020, increasing
digitization would have largely erased the need for B2B salesmen. The question
is, how accurate was this prediction? As is so often the case, the truth is
more nuanced. B2B Salesmen have certainly not been rendered obsolete, but
digitization has become an increasingly important tool in B2B sales. The first
level of engagement for B2B marketing in 2020 so often takes place in the
digital space. Knowing how to optimize “digital dialogue” will likely be
increasingly important for your B2B sales team going forward. Canadian
directory you are looking to give your B2B sales team one of the best digital
sales tools, consider investing in a Canada business directory.
Digitization is not about replacing a sales team, it is about
helping that sales team do even better than ever before. A lot of the work that
goes into preliminary fact-finding ventures for your B2B sales tactics can be
truly improved by going the digital route. By providing your sales team with a
Canada company list, you can really speed up the B2B sales process and can
expect even greater success in your sales efforts. Cold calling unqualified
leads, and going into sales situations without up-to-date information helps
nobody.
A subscription to
Scott’s Directories Canadian business directory will help you team reap all of
the benefits of this newer and more digital age. Instead of chasing down
potentially wrong contact information, they can rest assured that the over
580,000 detailed B2B company databases will be completely accurate.
Incorporating great digital tools is the way of the future, and Scott’s
Directories is known as the best single source for helping you make more meaningful
connections with the right professionals for your business. Our Canada business
directory will stay available to your sales team 24/7 and offers information on
Canadian businesses in everything from wholesalers to healthcare. The future of
B2B businesses is certainly trending towards smart uses of digital B2B sales
tools, but this doesn’t have to be a scary thing. Tools like business
directories can really improve the efforts of your sales team, and take your
marketing strategies to the next level.
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Contact
Scott's Directories
507 Lakeshore Rd. E. Suite 206,
Mississauga L5G 1H9
Email:
sales@scottsdirectories.com
