The face of the B2B marketplace is always shifting and changing in a myriad of ways. As with almost all industries, it is important for B2B companies to be able to adapt and evolve along with their clientele. One such big change currently affecting all levels of the B2B market? The rise of millennials in the workplace. Millennials, generally defined as those born between 1980 and 1996, are becoming more prevalent decision-makers, and are saturating the workplace at higher numbers than ever. In fact, it is estimated that millennials will make up a whopping 75% of the B2B market by the year 2024! Millennials are characterized by certain buyer habits and decision-making preferences, but this is no cause for alarm. By tweaking market outreach methods a bit, and investing in good tools like a Canada company directory, companies can easily adapt to the changing B2B market.
The first thing to know about impressing Millennial decision-makers is the importance of having a good quality digital presence. Most Millennials were raised with the internet and often turn to digital research prior to making a final buyer's decision. This can be different than other generations prior, who may have preferred to learn about a product or service firsthand from suppliers. Most Millennial buyers will generally focus on doing their own fact-finding about your product based on your digital presence. In fact, an estimated 57% of the “purchase process” will be done by most Millennial buyers before they even reach out to your team.
Of course, brushing up on your digital presence is not the only important thing, it is also important to have the right resources. A good quality Canada company list can improve the information that your team builds marketing strategies and outreach on. After all, good quality outreach can only be achieved when it is built with good quality (and accurate) information. And good quality outreach is key with the Millennial generation. A survey of Millennial buyer habits reported that they prized, among other things, “trust, compatibility, and connectedness” when interacting with salespeople. Part of building this important feeling of “compatibility and connectedness” can lie in providing Millennial buyers with truly targeted and personalized outreach.
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