Monday, April 27, 2020

The Canadian Manufacturers Directory: How It Can Help You Grow Your Business

Business owners associated with manufacturing have access to an exceptional means of growing their business through a business directory that’s far superior to the information that might be found through other sources like the Internet.

It’s called the Canadian Manufacturers Directory and it’s available through Scott’s Directories – a preeminent publisher of the most detailed and comprehensive business directories available.

If you’re a business owner who’s looking for a competitive edge and means of taking your business to the next level, the Canadian Manufacturers Directory is an outstanding directory available from Scott’s Directories. Scott’s Directories specializes in collecting and organizing targeted sales and contact leads for businesses and organizations in all industry sectors. Scott’s offers a comprehensive number of thoroughly sourced and collated print and online directories that can help you grow your business.
The Canadian national business directory of Wholesale distributors in Canada will help you...
  • -Identify new business opportunities;
  • -Source qualified sales, business, and supplier leads;
  • -Reach new key-decision makers;
  • -Improve your company’s sales and marketing efforts;
  • -Identify and research existing business prospects as well as competitors;
  • -Develop cost-effective targeted contact lists;
  • -Find high-yielding suppliers that are important to you;
  • -Source firms with qualified, skilled labor, and production capabilities


Thursday, April 9, 2020

Improve Your Lead Generation Techniques

Before your team can generate sales, they have to be able to generate leads. There are multiple ways to do that of course, each with varying levels of success depending on how those techniques are implemented. B2B marketers often rely on traditional methods. 

Scott’s Directories is here to show you why a Canadian business directory and database is the most effective method for generating leads.

An effective lead generation strategy is going to utilize multiple streams to float out information on your product, service or company to potential end-users and customers. Direct mail strategies were once all the rage, but outside of charitable organizations and home improvement companies, few businesses rely solely on direct mail any more. The same can be said for taking the trade show approach; while setting up a trade show booth to conduct one-on-one event marketing can produce solid leads, trade shows are labour intensive and rarely deliver the kind of results a B2B directory Canada can deliver. Traditional radio, television and print platforms were once untouchable in terms of their massive reach, but fragmentation and a fickle consumer market has helped erode their respective dominance.

Newer digital-based media platforms like email marketing, blogs, social media, SEO organic search and paid search have certainly helped change the game when it comes to developing strong lists for potential leads. However, leads are only as good as the information that comes with them. While the channel/strategy you choose will play a large role in how effective your lead generation can be, how you execute your campaign will play an even bigger role. Using an online business directory Canada platform is one of the most effective strategies you can implement for your sales and marketing teams.