Targeting New Millennial B2B Buyers

 

The face of the B2B marketplace is always shifting and changing in a myriad of ways. As with almost all industries, it is important for B2B companies to be able to adapt and evolve along with their clientele. One such big change currently affecting all levels of the B2B market? The rise of millennials in the workplace. Millennials, generally defined as those born between 1980 and 1996, are becoming more prevalent decision-makers, and are saturating the workplace at higher numbers than ever. In fact, it is estimated that millennials will make up a whopping 75% of the B2B market by the year 2024! Millennials are characterized by certain buyer habits and decision-making preferences, but this is no cause for alarm. By tweaking market outreach methods a bit, and investing in good tools like a Canada company directory, companies can easily adapt to the changing B2B market.

The first thing to know about impressing Millennial decision-makers is the importance of having a good quality digital presence. Most Millennials were raised with the internet and often turn to digital research prior to making a final buyer's decision. This can be different than other generations prior, who may have preferred to learn about a product or service firsthand from suppliers. Most Millennial buyers will generally focus on doing their own fact-finding about your product based on your digital presence. In fact, an estimated 57% of the “purchase process” will be done by most Millennial buyers before they even reach out to your team.

Of course, brushing up on your digital presence is not the only important thing, it is also important to have the right resources. A good quality Canada company list can improve the information that your team builds marketing strategies and outreach on. After all, good quality outreach can only be achieved when it is built with good quality (and accurate) information. And good quality outreach is key with the Millennial generation. A survey of Millennial buyer habits reported that they prized, among other things, “trust, compatibility, and connectedness” when interacting with salespeople. Part of building this important feeling of “compatibility and connectedness” can lie in providing Millennial buyers with truly targeted and personalized outreach.

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Why Pharmacies are a Great B2B Target

The modern-day pharmacy is ever-growing and changing to adapt to what their customers most need. Pharmacies nowadays serve an array of functions. Everything from buying beauty and personal care products, to picking up prescriptions, to receiving vaccinations, can be done at your local pharmacy now. With this in mind, pharmacies can provide a rich market for many B2B companies. And with Scott’s Directories list of pharmacies, it has never been easier to forge great business relationships within the pharmaceutical industry.

Pharmacies are increasingly becoming a one-stop-shop for many consumer needs. Pharmacists are working long hours, and increase spending their time on pharmaceutical duties that go beyond solely filling prescriptions. Because so much is shifting and being done in the average pharmacy, B2B companies have many avenues where they can be of value to pharmacies. One such avenue, is anything that can increase safety and productivity, while decreasing the number of time pharmacists need to spend on their tasks. It is vital that prescriptions be filled accurately, and this can become difficult to do in a timely manner at high volumes. B2B companies that can offer their list of Canadian pharmacies help in this department, have the potential to add great value to pharmacies and their clients. For example, companies can help design pharmaceutical packaging that makes information like dosing clearer.

It is also key to understand the importance of networking and the power of word of mouth within the educational market. A huge factor in breaking into the educational market is establishing a good reputation within the higher education marketplace network. This is where a tool like Scott’s Directories Canadian university list, can really come in handy. Decision-makers within the higher education marketplace will often be swayed most by the recommendations of not only those within their institution but also of their peers in other institutions. Of course, establishing a good reputation can seem difficult, because it involves first breaking into a marketplace in order to establish a said reputation.

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Driving B2B Market Leads

As most people in the B2B market probably already know, leads are the lifeblood of successful B2B business strategies. Everything from generating new leads, to forming new business connections, can really help elevate your B2B marketing strategies. However, the struggle is making sure that your ability to drive B2B market leads is always top-notch. There is no need to worry though because we have some tips to guide you through upgrading your lead generating ability.

Firstly, let’s talk about outbound lead generation. Outbound lead generation can be a great way to get your name out there to potential new customers. However, you always want to make sure that you are sending outbound messaging that is going to connect with potential new customers, not annoy or bore them! The key to this? Lead generation data. Getting access to good quality business data will help you make sure that you are able to send a well-tailored message when outbound lead generating. A Subscription to Scott’s Directories Canadian lead generation database will afford you over 580,000 business profiles and over 1.2 million contacts of key business decision-makers. Not only this, there are over 35 filtering options, so that you can search and “segment” your potential new leads by messaging needs correctly. With always accurate and up-to-date information, we do the vetting for you. So that you can worry about crafting the best message you can for outbound lead generation, rather than spending time stressing about using potentially outdated information and contact addresses.

As for inbound lead generation, lead generation companies Canada like Scott’s Directories has your back there too. Inbound lead generation is all about getting qualified leads. Scott’s Digital Marketing Division, powdered by MacRAE’S, pulls from MacRAE’S 20 years of expert business to business marketing experience to help you get the most qualified leads that you can. Something that can be key to successful inbound marketing, is utilizing SEO. SEO, short for search engine optimization, is a strategy that can help get your B2B business on the map. Search engine optimization helps you generate more, and better qualified, inbound leads by helping to ensure that your content is more likely to come up on search engines. Proper usage of search engine optimization will help bring more traffic to your website, where you can then wow new leads with your great website and materials.

As with so many parts of B2B business, it’s all about making sure that you are getting your name out there, so that you can make the best first impression possible. Scott’s Digital marketing can help you with that. We will expertly use search engine optimization, as well as search engine marketing, to help get you the most qualified inbound leads possible. Whether you are looking to use good quality lead generation data to craft expert outbound lead generation or looking to use SEO and SEM to generate inbound leads, Scott’s Directories has you covered.

How B2B Sales are Changing in 2021-And How to Take Advantage

 

The face of the B2B sales market looks different now than it used to. There was once a time when the B2B sales market was largely led by the salesperson and was a bit more simplistic than it is now. However in 2021, the buyer has much more information at their fingertips, and they also tend to deliberate more during the buying process. In this highly digital age, that is so flooded with options and information, cold calls simply aren’t the only strategy anymore.

However, this does not have bad news! You and your company can absolutely keep up with the way B2B business sales are changing if you utilize the right strategies and tools. Learning how to use these tools, like a quality BC business directory, can really help modernize your marketing approach. B2B buyers these days tend to be choosier. In one study, a reported 59% of buyers chose to digitally research their options before speaking to someone in sales. They also tend to be more risk-averse when it comes to deciding to buy, and are warier of making a mistake. Utilizing techniques like social selling, and making sure that you have a good and informative online presence can help these with issues. Something that can so often be glossed over though, is the importance of having qualified leads. Some studies estimate that a shocking 10% of company revenue can be lost annually simply from a misunderstanding between sales and marketing teams. A huge part of this is that miscommunications between your sales and marketing teams can lead to a huge amount of unqualified leads. This is a big deal because a full 68% of buyers stated a preference for marketers who put a focus on the importance of telling them relevant information. Nobody wants to hear a sales pitch for something that makes no sense for them, and doing so could lead to them having negative feelings about your brand in the future.

This is why using a BC directory online can be incredibly advantageous to selling in 2021. When using a quality British Columbia business directory like Scott’s Directories, your sales and marketing team don’t need to worry about misunderstandings arising from bad leads, or wrong information. Scott’s Directories BC business directory covers all of the information you need to know so that your sales and marketing team can be properly prepared with relevant information when reaching out to a contact. No more will you have to worry about losing sales and revenue to unqualified leads or cold calls. A subscription to Scott’s Directories will allow your team 24/7 access to all of the up-to-date and pertinent information on local BC businesses in a variety of sectors, ranging from real estate to wholesalers. We go beyond the basic contact info and provide industry codes, executive listings, estimated sales revenue, and more. Empower your team to make more qualified leads, and to be better prepared with relevant and helpful information when reaching out to those leads, with Scott’s Directories.

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How 2020 Has Changed B2B Sales

It is fair to say that 2020 has brought about a significant shift in many things, business models included. But how has it changed B2B sales specifically? Well, it seems that all signs point to the importance of at least some digitization of the B2B process going forward into the new decade. A mixture of more traditional sales strategies mixed with a growing interest in B2B buyers for digital marketing has become the norm for B2B sales. You may be aware that a 2015 article gained a lot of traction in the B2B sales community for its fairly alarming headline that read “Death of a B2B Salesman”. The article predicted, among other things, that by 2020 B2B salesmen would be largely obsolete. Their reasoning seemed to be that, by 2020, increasing digitization would have largely erased the need for B2B salesmen. The question is, how accurate was this prediction? As is so often the case, the truth is more nuanced. B2B Salesmen have certainly not been rendered obsolete, but digitization has become an increasingly important tool in B2B sales. The first level of engagement for B2B marketing in 2020 so often takes place in the digital space. Knowing how to optimize “digital dialogue” will likely be increasingly important for your B2B sales team going forward. Canadian directory you are looking to give your B2B sales team one of the best digital sales tools, consider investing in a Canada business directory. 

Digitization is not about replacing a sales team, it is about helping that sales team do even better than ever before. A lot of the work that goes into preliminary fact-finding ventures for your B2B sales tactics can be truly improved by going the digital route. By providing your sales team with a Canada company list, you can really speed up the B2B sales process and can expect even greater success in your sales efforts. Cold calling unqualified leads, and going into sales situations without up-to-date information helps nobody.

A subscription to Scott’s Directories Canadian business directory will help you team reap all of the benefits of this newer and more digital age. Instead of chasing down potentially wrong contact information, they can rest assured that the over 580,000 detailed B2B company databases will be completely accurate. Incorporating great digital tools is the way of the future, and Scott’s Directories is known as the best single source for helping you make more meaningful connections with the right professionals for your business. Our Canada business directory will stay available to your sales team 24/7 and offers information on Canadian businesses in everything from wholesalers to healthcare. The future of B2B businesses is certainly trending towards smart uses of digital B2B sales tools, but this doesn’t have to be a scary thing. Tools like business directories can really improve the efforts of your sales team, and take your marketing strategies to the next level.

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Contact

Scott's Directories

507 Lakeshore Rd. E. Suite 206,

Mississauga L5G 1H9

Email: sales@scottsdirectories.com

 

Digitizing Your B2B Sales Process

 

Even now, in the age of so much technology, a surprising amount of B2B businesses are seriously missing out on some of the great help that digitization can provide. Most companies know by now that utilizing certain digitization tools can be a smart move, but are not yet reaping the full benefits that digitization can have. It almost seems sometimes like the idea around digitization is that it is a fun extra feature of a sales process. Something that can be used as an add-on to a system in an isolated way. However, this attitude could lead to some real missed opportunities. Digitization of the B2B sales process is not just a fad or an extra feature, it’s a serious tool that can really optimize the entire sales process.

One of the best digital tools available to B2B businesses today is the use of a quality Canadian directory. Having quality info available at your fingertips at a moment’s notice can give your sales team a huge leg up right off the bat. There are of course parts of the sales process that will always require a human touch, there’s no denying that! But what if your team could spend more quality time attending to the parts of the sales process that only their creative minds can handle, and waste way less time on administrative duties? Not only would projects be completed way faster, but they would also have an even better end result! Not having to spend a significant portion of their project time on tracking down (potentially outdated or wrong) information would help your team access better information with less of a drain on their faculties. Sound appealing? Give your team (and your sales numbers) the ultimate gift of a subscription to a Canadian business database.

Scott’s Directories is the preferred choice of successful sales and marketing teams for a reason! We’ve already gathered all of the company information you need for you. Everything from the names of key company decision-makers to company profiles will be accessible to your team 24/7. Not only will your team never have to waste hours on cold calls and fruitless searches again, they will also have access to information they know they can trust.

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Develop Detailed Marketing Plans with More Data

 

A marketing plan can be a great way to help your company reach their goals. Creating a detailed marketing plan can help align everything about your marketing techniques and make your goals that much more achievable. A strong marketing plan will provide clarity on what next steps should be taken down the line in marketing for your company. Wanting to simply grow or “do better” can often be too vague of a goal to actually achieve. Sitting down with your team and deciding on a tangible end goal, as well as outlining the multiple steps it will take there can make you vision and processes much more clear and concise. You won’t have to waste as much time and resources on trying techniques that wouldn’t, ultimately, be as helpful to making your ultimate marketing plans come to fruition. Whatever end goal your company is looking to achieve, a quality Canada business directory can be an invaluable tool in your arsenal.

People tend to work better when they have some structure to rely on when making decisions. It is recommended that you and your team outline what issues your marketing goals face, a set plan for dealing with issues as they pop up, as well as compiling a list of steps that must be taken in order to achieve said plan. Whatever your team decides will be most helpful for achieving your company marketing goals- be it creating an engaging email campaign, crafting an exciting giveaway of your product, or much more-we at Scott’s Directories are here to help. Our comprehensive Canada company list can help you make meaningful connections with the right professionals and identify important business prospects.

Once your team has a great marketing plan developed, they will likely need to search out other companies to help them reach their highest marketing goals. Whether you are looking for manufacturers and wholesalers to help you create the marketing materials you require, need to create connections with companies within the educational market in order to create educational resources, or more, we here at Scott’s Directories will make sure you have access to a Canada business directory with over 580,000 accurate and detailed B2B company database lists.

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Contact

Scott's Directories

507 Lakeshore Rd. E. Suite 206, Mississauga L5G 1H9

Phone: 1-844-402-2076

Email: sales@scottsdirectories.com