Before your team can generate sales, they have to be able to generate leads. There are multiple ways to do that of course, each with varying levels of success depending on how those techniques are implemented. B2B marketers often rely on traditional methods.
Scott’s Directories is here to show you why a Canadian business directory and database is the most effective method for generating leads.
An effective lead generation strategy is going to utilize multiple streams to float out information on your product, service or company to potential end-users and customers. Direct mail strategies were once all the rage, but outside of charitable organizations and home improvement companies, few businesses rely solely on direct mail any more. The same can be said for taking the trade show approach; while setting up a trade show booth to conduct one-on-one event marketing can produce solid leads, trade shows are labour intensive and rarely deliver the kind of results a B2B directory Canada can deliver. Traditional radio, television and print platforms were once untouchable in terms of their massive reach, but fragmentation and a fickle consumer market has helped erode their respective dominance.
Newer digital-based media platforms like email marketing, blogs, social media, SEO organic search and paid search have certainly helped change the game when it comes to developing strong lists for potential leads. However, leads are only as good as the information that comes with them. While the channel/strategy you choose will play a large role in how effective your lead generation can be, how you execute your campaign will play an even bigger role. Using an online business directory Canada platform is one of the most effective strategies you can implement for your sales and marketing teams.
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