Personalize Outbound Sales Presentations With Scott’s Directories
Prospecting through emails, social media outreach and other digital tools are modern ways sales and marketing teams connect with potential clients. From a client’s perspective, however, jamming inboxes with unsolicited outbound sales messages is a sure way to wind up in the spam block file. To be truly effective, your outbound sales presentations have to be highly personalized and full of added value for the people you’re targeting. One way to get the information you need to build such highly focused presentations is through a subscription to Scott’s Directories, a leading provider of business lists Canada services online. Highly personalized outbound sales efforts generate significantly higher new revenue than just a generic pitch sent to a broad network of cold contacts. Subscribing to Scott’s Directories gives users access to a list of Canadian companies containing over 580,000 business profiles across the country, along with over 1.2 million key contacts in those organizations. Mining the database for detailed information on potential prospects allows companies to develop thoroughly researched, highly customized, and focused outbound sales presentations. A recipient is much more likely to open up a presentation that has information relevant to their particular business need.
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