“Big data” can be an incredibly expansive sounding term, referring to the wealth of accessible information that grows each day. However, big data is not just about information, it is also about the mechanisms for how this information can be sorted and used. Information is, after all, one of the most valuable resources available to companies today. Having access to reliable and good quality information, like that of the Scott’s Directories New Brunswick business directory, can be incredibly helpful.
Traditionally, big data that will be used in order to further marketing insight is often thought of as being solely about prior purchase information, data gleaned from social media, and insight gained through analyzing how potential customers navigate a website. This sort of information is often used to help companies understand how clients interact with their website and their purchasing habits. All of which can be used to better understand what customers may want to buy in the future. Social media often plays a role in this too, with many people using social media to record and express their market insight and preferences. It can be a rich source of information for companies wanting to learn more about consumer needs and preferences.
However, big data is not all about figuring out what potential clients may want to purchase, it can also help with reaching said, potential clients. With Scott’s Directories Nova Scotia business directory, you and your team will have access to the contact info of over 40,000 companies. These companies represent a wide range of sectors, covering everything from wholesalers to transportation firms. Our detailed company profiles on our Nova Scotia business names database are always accurate and up to date, so that your team can reap the benefits of having access to data that is always current.
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